Now that you understand more about what PPC is and how it works – how can you learn more?
Search Engine Land has been covering PPC since 2006. In addition to news stories written by our editorial staff, Search Engine Land publishes contributed articles from a diverse group of subject matter experts featuring helpful PPC tips, tactics, trends and analysis.
We’re biased, but we highly suggest you sign up to receive Search Engine Land’s free email newsletter featuring a roundup of the latest PPC news, and insights every weekday.
Search Engine Land also has multiple categories on topics dedicated to specific areas and platforms which you may find helpful:
Reading (or, if you prefer, watching or listening to) the latest PPC news, research, best practices and other developments should become one of your regular habits, whether daily, weekly or monthly. You should also invest in attending at least one or two events per year.
