When planning a PPC campaign, there are several key steps you should take:

• Define your target audience: Identify the demographics of the people you want to reach with your ads, including their age, gender, location, interests, and more.
• Set clear goals: Determine what you want to achieve with your PPC campaign, such as increasing website traffic, driving online sales, or generating leads.
• Research keywords: Use keyword research tools to identify the terms and phrases your target audience is searching for, and include them in your ad copy and website content.
• Create compelling ad copy: Write attention-grabbing headlines and descriptions for your ads that will entice people to click through to your website.
• Choose the right ad platforms: Decide which platforms you want to advertise on, such as Google Ads, Microsoft Advertising, Meta Ads (for Facebook and Instagram), and so on.
• Monitor and optimize your campaign: Track the performance of your ads and make adjustments as needed to optimize your campaign and achieve your goals.
• Test different ad formats and targeting options: Try different ad formats (like text, image and video) and experiment with different targeting options to see what works best for your campaign.
• Set a budget: Decide how much you want to spend on your campaign and make sure you stick to your budget.